This collection showcases work I created for organisations and charities, helping them raising awareness, encouraging engagement, and visually amplifying their mission. The designs I've created aim to communicate concepts with clarity, empathy, and purpose, demonstrating how thoughtful visual content can support meaningful causes.
CASE STUDY: Zambia Orphans AID
I've been acting as main creative contact for the rebranding of Zambia Orphans AID, a charity that supports children in need in Zambia and increases awareness over issues that affects the communities.
While working closely with stakeholders and partners I've been overseeing the visual transformation of the charity. To start with, I've been working on developing new templates for social media (Instagram, Facebook, X, LinkedIn) and other marketing materials like newsletters and posters.
CURRENT CHALLENGES:
• Outdated look: logo feels unclear and dated;
• Unclear identity: people don't immediately understand the charity's purpose;
• Low visual impact: not attracting sufficient attention. Colours are not accessible;
• Background blending: risk being overlooked in competitive space.
GOALS:
The aim of the rebranding is to enhance engagement and recognition using a more strategic visual identity in order to attract donors, supporters and new partners.
The plan I've been developing consists in :
• Choosing a colour palette that respects accessibility requirements (WCAG), without overturning the current one;
• Increasing text readability and visual impact;
• Updating brand guidelines and social media templates;
• Developing a logo that is scalable, modern looking and that reinforces the positive impact of the organisation;
• Using modern illustrations and candid photography;
• Creating carousels and animations that would tell a story.
So far, we've been focusing on social media templates, experimenting with a more accessible colour palette.
Here a few example of old designs used before the new templates:
Here a few examples of the new designs for social media I developed:
The brand identity section is currently in development. We are actively collaborating with stakeholders to finalise the brand guidelines. This section will be updated and uploaded as soon as the final materials are approved.